When getting a gift, we're often told, "It's the thought
that counts," suggesting that it doesn't matter what we buy, as
long as we buy something. Well, if Reverend Billy has anything to say about it, we won't be buying anything.
"Reverend Billy" is the nom du theatre of performance artist Bill Talen,
who founded the Church of Stop Shopping. His gospel of anti-consumerism became serious when he attacked a certain
mouse-headed corporation
for its "Disneyfication" of New York's Times Square, and Starbucks for driving out small
local businesses in the name of creating a "fake Bohemia." It's not
that Billy is anti-capitalist; instead, he stands for a "real human
experience" and against corporations that seek to homogenize or erase
the uniqueness of small mom 'n' pop stores
in the name of efficiency and profit.
So before you make that last-minute rush to the mall this week, ask yourself if you're
doing all that shopping just for shopping's sake. And pause to think if your
purchase will be the one that brings on the Shopocalypse.
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