Thursday, August 12, 2021

The Man Who Invented Hollywood - August 12, 2009

 

Few Hollywood filmmakers have fit the cliché of a "Hollywood director" as well as Cecil B. DeMille. He was egotistical, a tyrant on the set, he oversaw the smallest details of every scene -- and he even wore riding pants and boots and used a megaphone while working.

But, then, few Hollywood filmmakers were as
successful and popular as DeMille. From the mid 1910s to the mid-1950s, De Mille turned out hit after hit by combining comedy, drama, overacting, sex, and the Bible into a style that the public couldn't get enough of.

Born on August 12, 1881, "C.B." was working by the age of 19 for legendary Broadway producer
Charles Frohman as an actor, writer, and director. In 1913, film producer Jesse Lasky hired DeMille to direct a feature version of the stage play, The Squaw Man

Since Lasky's studios in New York City weren't really suited for filming a Western, it was decided to take the production on location. Originally, the film was intended to film in Arizona, but bad weather forced the company to keep moving west, until they ended up in Hollywood, California (specifically around what is now the corner of Selma and Vine).

Over the next fifteen years, DeMille turned out more than
60 feature films, ranging from sex comedies to westerns to Biblical epics. In the late '20s, his fortunes dipped a bit, but with a series of pictures that were filled with the bizarre -- Exploding dirigibles! Baths in asses’ milk! Lesbian orgies! -- he made it back to the top. The wilder it got, the more moviegoers ate it up, and DeMille never looked back.

His fame increased. He hosted a
weekly radio program; he appeared in the trailers for his films as a guarantee of their quality; he even showed up in other directors' pictures as the model of what a Hollywood director looked like.

Although his pictures were always box office hits (1956's
The Ten Commandments alone made the 2009 equivalent of more than $600,000,000), they won only one Oscar for Best Picture (1952's The Greatest Show on Earth).

For all his success, DeMille's legacy (other than filming the first feature picture in Hollywood) may lie in three things he didn't have much to do with:

The first is the annual television airings of
The Ten Commandments. Each year, new viewers are exposed to the hammy acting of Charlton Heston, Yul Brynner, Anne Baxter, and Edward G, Robinson in a film that somehow combines piousness and ballyhoo.

The second is an anecdote from the filming of that same picture. While probably apocryphal, the story of
DeMille and a camera crew gave us the expression, "Ready when you are, C.B."

The last is from
Billy Wilder's film, Sunset Blvd. Wilder cast DeMille as himself in this story of the deluded silent-film star Norma Desmond, played by Gloria Swanson (who had herself starred in many of DeMille's biggest hits of the '10s and '20s). Norma, who has just murdered her lover, retreats into a world of past glory, calling to her former mentor, "All right, Mr. DeMille; I'm ready for my close-up."

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