Wednesday, January 27, 2021

It's an ABBAWORLD; We Just Live in It - January 27, 2010

 
 

We note with horror that ABBAWORLD is opening in London today. Described by its over-excitable backers (who apparently never met a capital letter they didn't like) as a "unique touring exhibition filled with music, original costumes, history, images, instruments and never-before-displayed memorabilia from ABBA's recording and performing heyday" that will "bring fans closer than ever before to the band by using state of the art technology." Ooh. Hold us back.

Too thrifty to hire guides for this museum of mediocrity, the proprietors have somehow persuaded Swedish actor
Stellan Skarsgård to provide an audio tour that will guide fans through the band's decade-long reign of terror. Besides memorabilia (the helicopter from one of their album covers! A re-creation of a recording studio that closed in 2004!) the exhibit will offer fanatics the chance to actually sing along with a holographic reproduction of the quartet. Just imagine: Avatar crossed with karaoke! Why, it's enough to make even the most jaded cynic chortle in snarky glee.

Of course, we mustn't put all the blame on these entrepreneurs; after all, as
H.L. Mencken almost said, "No one ever went broke underestimating the taste of the public." There's plenty of blame to go around -- beginning with Björn Ulvaeus and Benny Andersson, whose ability to create catchy hooks and inane lyrics proved irresistible to millions (much like the flu epidemic of 1918, but we digress...).

In 1974, ABBA entered and won the "prestigious"
Eurovision contest (which has, of course, given us such musical giants as Vicky Leandros, Bucks Fizz, and -- perhaps worst of all -- Celine Dion). Their victory proved commercially successful, as they sold hundreds of millions of copies of their eight albums to unsuspecting consumers around the world, and inspired an inexplicably long-running musical that ripped off a British movie comedy of the '60s while assaulting audiences with their tunes. The stage show was turned into a movie in 2008 that gave audiences the chance to hear Pierce Brosnan join such movie greats as Peter O'Toole and Clint Eastwood in the "what the hell were they thinking by doing a musical?" department. On the other hand, those ABBA songs would be tough to ruin. (Take that as you will....)

In spite of their musical blandness, ABBA is due to be inducted into the
Rock and Roll Hall of Fame this year. Of course, Randy Newman, Tom Waits, Captain Beefheart, and The Cure aren't in the Hall yet, but hey, no one ever said life was fair. But, as long as there's not a "Kenny G Experience!" museum or a "Michael Bolton-o-Rama" (yet) we should consider ourselves lucky that, so far, there's only ABBAWORLD.

So far.

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