I jump into today’s post fully aware of the
hypocrisy involved.
But, dammit, I want to talk about this.
I’m a subscriber to the New York Times. I
have been for as long as I can remember. In fact, up until the last few years,
I subscribed to not just one, but two daily papers.
I finally had to give up on the daily SF
Chronicle when the quality of writing – especially on the sports and arts
pages – became too awful to condone. (Frankly, I think the sole purpose of the Chronicle
is to publish photos of rich San Franciscans at the opera, the ballet, and
other social events. It certainly can’t be to keep its readership informed as
to world, national, or local events …)
When I was growing up in New York, my parents
subscribed to the Journal-American and another paper (no idea what it
was, but it wasn’t the Times).
When we lived in southern California, we subscribed
to the LA Times in the morning and the LA Examiner in the afternoon.
The Examiner – especially toward
the end – was one of the great papers ever. Lively writing, great criticism –
Jack Viertel is still the best theatre critic I’ve ever read – and a sense that
it was staffed by smart – and funny – people who were really dedicated to bringing
you the news.
A great city deserved a great newspaper
Eventually, the Examiner folded and we
switched over to the New York Times. Even when I moved to Oregon, I took
two papers – only now the “second” paper was the Eugene Register-Guard
(or “Register-Fraud,” as it was more commonly called), a paper so ludicrous in
its conception and execution, one wondered why they even bothered the pretense.
The only thing that kept me from dropping that one and switching to The
Oregonian, was that the latter was somehow even worse.
When we moved to San Francisco, the Examiner
was, again, my paper of choice (different town, different paper, same
sensibility), but these things being what they are, this Examiner also folded – and was transformed into a
freebie that seems overpriced even at that price – and I took up the Chronicle
– until recently. We still get the Sunday Chron, if only for the Pink Section
– though considering how that section gives so much space – and credibility –
to the idiotic Mick LaSalle, I wonder if it’s worth the effort.
Anyway, what prompted this festival of diverging
thoughts was today’s New York Times Magazine. Other than producing
fodder for “Fresh Air” to generate stories (without the Times Magazine
and The New Yorker, the show would have to be called “Dead Air”), I
generally don’t see the point of the magazine, especially the front-of-the-book
section called “The
One-Page Magazine.”
To call this section inane and trivial beggars
those adjectives. (And I acknowledge this is coming from a guy who spent nearly
400 words yesterday getting all dewy-eyed and nostalgic over haircuts.) The “highlights” of this
section are a weekly “Meh” list (which covers such topics – and I am not making
this up – as “Cabbage” and “Dyeing things green,” but somehow seems to leave
itself off the list every week), an “advice” column that even the writing of
John Hodgman can’t make entertaining, and a weekly columnette by Mario Batali
called “What I’m Drinking.” There is no doubt that Mr. Batali is a talented and
influential chef (despite his bizarre taste in footwear),
but does anyone – even Mr. Batali’s most devoted fans and friends – need more
than 200
updates on his drinking habits?
Even the kid knows this is not a good idea.
But the Times somehow reached its nadir
today when Richard Meier (a prominent architect of whom I had never heard – but
I blame myself for that lapse) wrote the following, which I quote in its
entirety:
How to Pick a Pair of Eyeglasses
By Richard Meier
If I walk
down Madison Avenue, I look at what’s in the windows at all the eyeglass shops.
Boy, there are a lot of awfully ugly eyeglasses! Finding simple eyeglasses is
not so easy. Mine are about as minimal, I would say, as you can get. They
shouldn’t distract too much from the face. As told to Spencer Bailey
It’s the “As told to” that kills me. I can just
imagine the scenario. The tough and overworked city editor (think Perry White
or J. Jonah Jameson) gets Spencer Bailey in his office. “Listen, Bailey!,” he
barks. “We’ve got two column inches we can’t fill! Get Richard Meier on the
phone! He wears glasses! Find out how he picks them!” The cowering Spencer
Bailey (think Jimmy Olsen or Clark Kent at his meekest) replies “Yes, sir!
Right away, chief!,” and, after consulting the Yellow Pages, connects with Richard Meier & Partners, LLP.
Bailey, covering his anxiousness with bluff and false bravado, manages to work
his way through multiple layers of secretaries and assistants before finally
reaching the man himself. “Mr. Meier,” he says, somehow covering the shaking in
his voice. “We were wondering if you could tell our readers how you choose your
glasses. Nothing too detailed or interesting, though.” Meier gives his phone a “WTF?”
look, shrugs, and dictates the above statement, desperately trying to end the
call before his brain shuts down from the inanity of it.
Mondays at the Times, apparently
Did I need this information? Did anyone? Is the
nation crying to know his eyewear choices?
I’m just baffled by the intended audience here – or
even the thought process that went into the selection. It’s like one of those
awful SNL sketches (I realize that’s all of them, but go with me here) where
one wonders not only what the pitch was, but who in the hell thought it was
funny or even interesting?
And newspapers wonder why they’re dying?
No comments:
Post a Comment